AWI - Working for you
Creating new products, marketing the benefits of wool, building existing markets and opening new ones.
Product Development
Working with a powerful network of global business partners, AWI creates a range of new products annually, each targeted to fulfill a specific consumer niche.
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Increasing Demand
Driving the global demand for Australian Merino wool is dependent on: understanding what consumers want, developing new fabrics to address consumer needs and providing marketing support to ensure sales on the shop floor.
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Developing Markets
Creating greater market share both in emerging and traditional markets is a key focus of AWI’s strategic plan.
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