Developing markets

The fundamental premise of AWI is to drive research, development and innovation that will increase profitability for Australian woolgrowers. At an industry level this is done by the development of business in new and existing markets.

  • Our strategy

    One of AWI’s primary business objectives is to foster the creation of new markets for Australian woolgrowers. These markets are developed by building close business partnerships in new and existing markets.

  • New Markets

    The rapid economic development and growth of manufacturing in countries such as India, Russia and, particularly, China are offering many new opportunities for Australian wool.

  • Building existing markets

    Traditional markets are fundamental to the direction of the industry and are home to many powerful companies and influential designers. AWI works very closely in collaboration with business partners to create products that open new possibilities within these markets.

  • China

    As a global centre for production and as Australia’s most significant export destination for wool, issues affecting trade with China are vital.

Overview

At the end of the wool pipeline, AWI is creating huge new opportunities for Australian woolgrowers amongst international markets.

The works being undertaken with our business partners in both new and established markets, particularly in China, have the potential to deliver very significant returns.

The establishment of AWI offices in key new markets is fundamental to ensuring that we understand these regions, their consumers and are as close to our business partners as possible.

 

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