Textile innovation
Maintaining the best prices and highest demand for Australian Merino requires that AWI is constantly bringing innovative products to market, products that exemplify wool’s advantages, and add new characteristics that consumers want. Merino Care, Merino Soft and Merino Visual are examples of product innovation from the knitwear segment.
Overview
The founding principle of AWI’s off-farm research and development arm is to deliver innovative textile products that are cost effective and consumer driven.
It is through the development of new textiles that Australian Merino can break into new markets, drive international demand and secure the best prices to woolgrowers.
AWI constantly strives to deliver unique, innovative and sought after Australian Merino products to the international garment industry.
There is a constant stream of products emerging from development and into commercial production through AWI; each features distinctive characteristics that set Australian Merino apart from competitive fibres.
Knitwear ranges such as Merino Care, Merino Soft and Merino Visual continue to push Australian Merino wool into new, lucrative markets.