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Product development

Fundamental to the ongoing success of Australian Merino is the creation of innovative apparel products and technologies that are sought-after by the world’s apparel markets and consumers.

AWI and its business partners actively seek out what retailers want to sell and their customers want to buy and then enage people to produce fabrics to meet these needs directly.

This mantra of product development ensures the continued demand for Australian wool and offers the greatest return to woolgrowers.

Our Strategy

AWI manages highly focussed research and development programs to create unique and innovative products. These products are sold into or developed collaboratively with our global business partners.
Textile innovation

Maintaining the best prices and highest demand for Australian Merino requires that AWI is constantly bringing innovative products to market, products that exemplify wool’s advantages, and add new characteristics that consumers want. Merino Care, Merino Soft and Merino Visual are examples of product innovation from the knitwear segment.

Overview

The Australian Merino product that AWI develops and that manufacturers and retailers deliver to consumers is the fundamental working of the wool pipeline.

Driven by innovation, but always targeted to addressing a specific challenge or consumer desire, AWI undertakes product development to always expand the markets for Australian wool.

Of particular importance are the relationships that AWI shares with many significant business partners with whom the creation of remarkable, innovative wool products is undertaken.