AWI on the web
Online resources for woolgrowers have become even more streamlined with the revamp of AWI's websites into two new sites – www.wool.com.au, which offers resources specifically for woolgrowers, and www.woolinnovation.com.au, AWI's corporate website.
Alison Hughes, AWI's manager of online communications, says the woolgrower website is focused on providing resources and information to help woolgrowers improve their business. Topics include breeding, pastures, harvesting, animal health, the environment, testing and bale handling. It also features information on how AWI is working to increase demand for Australian Merino wool.
The corporate site has information about AWI, AWI's education networks, how to work with AWI, trade news and ‘Buy Merino', an Australian retailer directory to help you find wool retailers in your area.
"The difference in both sites is the new design and structure now makes it easier for woolgrowers to access information resources online," Ms Hughes says. "We've found the internet has become a vital tool for woolgrowers and, as there is so much information out there, we wanted it to be centralised to help woolgrowers find what they need."
Users can click on a global header, at the top of the page, to navigate around all the AWI online resources, allowing them to move from the corporate site to wool.com.au and across to online tools such as Woolcheque, WormBoss, Timerite and Wool on the Web.
The design has been refreshed on both sites to work with the new structure and improve the overall usability. The new horizontal navigation represents sections of the wool pipeline with intuitive labels, making it easier to find the required information.
"The information available about AWI products and projects and areas of wool production is more detailed and includes additional resources," Ms Hughes says. "For example, in the breeding section woolgrowers can access available tools, find information about tools AWI is developing and future plans for the AWI genetics program."
Both websites have plenty of downloadable resources, including issues of Beyond the Bale.
AWI online resources now include:
www.wool.com.au – woolgrower resources and information
www.woolinnovation.com.au – AWI corporate website
www.woolcheque.com.au – a wool-pricing tool for Australian woolgrowers
www.wormboss.com.au – a tool for integrated parasite management in sheep
www.timerite.com.au – effective control of red-legged earth mites
www.woolontheweb.com.au – technical information for wool processors
www.merinoinnovation.com.au – an information resource for designers, retailers and manufacturers
Return to Beyond the Bale Issue 26 index page.